With so many social media sites available these day it can be difficult to decide which one(s) you should use to market your business. This is a common problem that oftentimes leads people to try focusing on too many social media platforms. It does not take long before burnout sets in and the business owner just throws in the towel altogether.

One site that many business owners have found success with is Pinterest. It is a visual based site that users tend to browse through for long periods of time. Users ‘pin’ images onto boards that they create. These images include everything from food to crafts to home décor and everything in between.

How Pinterest Can Work For Your Business

Take a look around Pinterest and see what other active business owners are sharing before you get started. Depending on the type of business that you have, you may feel a bit unsure about what you could share. Here are just a handful of ideas to get started with:

Service based business – Images from your portfolio, behind the scenes pics, happy customers, testimonials, etc.

Physical product based business – Images of your products, live events you attend, new items you’ll be offering, etc.

The bottom line is that you want to share things that people will like and repin on their own boards. This is how you will drive more traffic to your site and make more sales. This is why it is so crucial that you have a strategy in place for utilizing Pinterest.

Get Signed up for Pinterest

If you do not have a Pinterest account, you will want to sign up for one. You will want a business account instead of a personal account. If you already have a personal account just follow the instruction on Pinterest to convert it to a business account.

Once you have your account setup properly, it is time to get to work. Remember, it can be very easy to get lost on Pinterest. Before you know it you have been on there all day with nothing to show for it.

It’s very easy to spend all day on Pinterest with nothing to show for it. To get started it would be a good idea to set up some boards. Some examples include Blog Posts, New Products, Favorite Things, etc. You can gather more ideas by looking at the boards other businesses have created.

Start to add some pins and make sure to also repin other people’s content as well. Add relevant hashtags and your url to drive traffic back to your site and relevant pages. Use keywords in the description area.

Begin following other users (preferably those similar to your target audience) and join group boards. Group boards are comprised of multiple users and can really boost your traffic.

If you are new to Pinterest it will take some time to get used to and you will want to study the platform. There are many advanced strategies that you can put to work once you get acclimated with the site.