Have you ever noticed that many internet marketers will debut a new product and after the launch period you never hear about it again? It happens all the time and when you think about it, it doesn’t make a whole lot of sense.
Look at companies like McDonald’s or Hasbro. When they come out with a new product they don’t shelve the product after the initial launch.
How About You?
If you have launched your own product you already know that it is no small endeavor. Even if you had help setting it up, you invested quite a bit of your own time, effort and money. Doesn’t it make sense that after the initial launch period you would continue to sell your product? Obviously there is no reason why you can’t.
Sales Were Low
If sales were low during your launch you might feel that your product was a dud. Shelving it might be your first thought. Fortunately you don’t have to do that. Low launch numbers do not mean you cannot continue to sell your product.
The launch was only the beginning. You’re going to be promoting this product for months or even years to come. So don’t sweat it if you don’t see amazing stats right away.
Get Back to Work
There is nothing wrong with giving yourself a few days to relax after your launch is over. After all, you have put in a lot of hard work. Afterwards however, you need to get back to work.
The first thing you will want to do is evaluate your launch.
What did you do right during your launch? Were there things that you realize in hindsight that you could have done better? For example, did you allow enough time to recruit affiliates or was your sales copy weak? By taking the time to do a thorough evaluation, you can be better prepared for next time.
Write down everything that you learn and consult your notes when you launch in the future.
Your Product is Still an Asset
The buzz may have faded but that is no reason to completely stop promoting it. Here are some easy promotion ideas to implement immediately.
Write a blog post around the topic of your product and include a call to action that points to you r sales page. Interview a customer who has gotten good results using your product. Include a link to the product in any free reports or other text based freebies that you give away.
Bundle the product with some of your other offe rs and do a sale. Send out tweets about the product.Create a video series around your product topic. Post in some Facebook groups about your product and include an image.
These are just a few ideas to get you started. The important thing is that you do not give up. Small steps like these can give you a steady stream of sales well after your launch is over.
