Discover my Internet Marketing techniques!

Latest News

Offline Marketing Advertising Budget Infographic

Aug 15, 2013 Offline Marketing 0

Offline Marketing Advertising

Have you ever wondered where companies spend their money on advertising?
Thanks to the following offline marketing advertising budget infographic, created by StellaDesign, things start to be clear.

In fact the biggest amount of money (15%) is currently spent on email marketing campaigns.
A real detail, as email marketing has become a daily part of our marketing efforts, and also I do it on daily basis.
But the second item is really a surprise for me, as companies like to spend 14% of their advertising income on events and tradeshows, a costly opportunity that requires time and much efforts, and not always provides a good return of income.

Person to person contact is at the third place, with a good 13%.
That means that many companies are spending their cash for direct contacts with people, for example with direct door to door sales, but also at supermarkets and local markets by holding a product demonstration just in front of us.
At 4th and 5th place, we find the “old” style advertising sources, with printed ads and direct mail, two things that lost the most of their power in latest years. They represent 11% and 10% of actual marketing efforts for local companies.

Search engine optimization and social media are using 8% of company budgets, and about social media I can say it’s the present and the future of real advertising.
Big names, and local companies must use this method much more than a measly eight percent.
For search engine optimization instead, the value can just go down in future, because there’s less possibility to manage search results like some years ago, but a big work is required to get better results on search engines, implementing social media at first.

Online display ads contain Facebook ads, Google Adwords ads, Linkedin ads, and all the advertising from the web. It justs positions itself at a low 7%.
Between the oldest advertising sources around, tv ads and radio ads are going down every year with an alarming lowdown. Now they are at 5% and 4% of total ads.
To close this research, there are just display ads and other systems of advertising, with 3% and 2%.

After watching this infographic, I can say that companies are leaving old advertising methods, that bring less results but that are costly.
For example, if you think about tv ads, car companies and great companies are dominating here. But little companies have no more possibilities.
New methods are growing, instead. We saw an incredible result for email marketing, an improve on social media and online display ads.So, until companies will have good money to spent in ads, this is how they will share their expenses.

Related posts:

SMS TargetingHave you ever used SMS Targeting? Offline Marketing PricesHow to Price Your Offline Marketing Services Aldi offline marketing techniquesWinning Offline Marketing Techniques Small BusinessesSmall Businesses & Offline Marketers Keyword Tools InfographicKeyword Tools Infographic
The Power of Internet Marketing Memes

My internet marketing career started back in 2008. After studying for almost a year, I especialized myself in product creation, blog flipping, email marketing, social media and blogging. I've launched more than 52 products on Warrior Forum and Clicbank and I helped many IM newbies to reach their target. If you want to contact me, please click the "Contact Me" button here on the left.

Related articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Join my FB Group!

Special Coaching on Product Creation

Get coached by me on product creation and launch. We will create two products together, from start to end, we will sell them, and you will learn a complete new job from zero. With 1 to 1 video calls, a lot of contents, and much much more. Follow my example: Product Creator since 2008!
JOIN MY COACHING NOW!

RSS My Latest Newsletters

  • Show Up 2 Profit Review
    Today I want to talk you about the new product released by James Renouf. Yesterday I got a review copy, and it was brilliant. All he’s showing you is a secret video website where you can upload your videos, build a following, and be paid for that through people donations. There’s some people building a […]
  • EZ Salaryz Review
    EZ Salaryz is a new product by Mosh Bari and Jason Fulton, and this time they really hit the jackpot, because this online software is made for building memberships and protected download pages, offered behind a login form. As I was searching for something more serious than a classic WordPress download page, and a measly […]
  • Content Gorilla Review
    Content Gorilla is a new product by Neil Napier, a long time product releaser other than a huge online marketer by a lot of years. These two are yet two great guarantees for a product, but what does Content Gorilla that is so special? It creates contents on 105 different languages. This is the big […]
  • Aurora Review
    What is Aurora Software? Aurora, by Jono Armstrong and Brendan Mace, is a software with video training. The software itself is very good to create automatic webinar replay pages to sell affiliate products, or your personal products. In no more than 3 minutes (you can see the example on my review video), you can create a complete webinar […]
  • Yoga For Beginners PLR Review
    As many of you know, I’m a fan of PLR products, because they are already written for you, and you can resell them with ease. For example I love to translate English PLR in Italian, and resell them as Kindle books, or mini products to my customers. By your side, there are at least other […]
  • Puzzle Book Mastery Review
    Puzzle books are a goldmine, and among the top selling books on Amazon. Imagine creating them with one button click, and selling them selling without having to write a single word… this is the power of “Puzzle Book Mastery“, a website that allows you to create printable games. And doing it so fast… it’s practically magic! It’s very easy […]
  • The Simple List Building Technique Review
    Many of you know Barb Ling has been my coach when I started this business a long time ago, and she guided me through online marketing to become a good product seller, very focused on helping you, the customers. So anytime she has news, I can’t resist checking them out, and then letting you know… […]
  • Stealthd Review
      Today I bought a copy of Stealthd, as I usually do for all the courses I review here. I’ve to say I really loved this product, because it shows a solid method to get affiliate sales without a list, without emails and without FB Ads as well. All true? Yes, this time it’s all […]
  • WP Shoppable Review
    When you go to a website, what is the first thing you notice? That’s easy, the Images! Images grab your attention, your eyes are drawn to them and they stand out. So why are you not monetizing those images? Well, now you can with this… ==>  Turn Your Images into Commission Generators! With the brand new […]
  • Public Domain Empire 2 Review
      Today is a great day for me, because my best course ever released (over 1,660 sales and counting) has now a following! Yes, Public Domain Empire 2 is live, full of news and important updates! Inside the brand new guide, you will find: What is public domain (reworked together with a copyright expert, one […]
  • Product Reviews That Sell Review
    If you’re an affiliate marketer, there’s a fast growing trend you urgently need to be aware of. The Big Guns are not going to point this out to you, so I will. ==> Discover The Trend Killing Your Affiliate Business! It’s in their interest to keep it quiet because it leaves more money on the table for […]
  • Micro Content Rapid Royalties Review
    A newbie author made a lot of mistakes, but at the end she did one thing exactly right. And it turned her book into a bestseller! Her book is extremely short (just 9 pages!) but it generates over $5,000 per month.    In spite of bad reviews! Her book just won’t quit, and nobody can kill it!This secret […]
  • Unlimited Music Tracks For One Fixed Price!
    Hello and welcome! No doubt that audios are the key success ingredients for every video, presentation or any project. They are the last straw to complete any project because nothing is complete without them! But licensing audio can sometimes get very expensive, with the big guys still charging $10 to even $50 for one single audio […]
  • One Funnel Away Challenge Review
      You’ve probably heard all the buzz about the “One Funnel Away Challenge” by now… and I completed it just two months ago. It has been one of the most engaging live trainings I ever followed. You can check out the details of the Challenge here. You know, the crazy, intense challenge where you have […]
  • Instant Content Review
      I just wanted to ask you a simple question… What if you could start your very own content marketing business where you sell articles to other people? And what if you could create those 100% unique articles with the simple click of a button, with a software called “Instant Content“? There’s a new, groundbreaking […]
  • Self Publishing Kingdom Review
    What if I told you there is a new, big video course on Kindle available and it has been released by a Kindle master earning a lot after 6/7 years on the platform? Yes, it’s me! After this course recorded a big success in Italy, I decided to open the doors of “Self Publishing Kingdom”, featuring over 28 […]
  • Speedly Review
      Need traffic? I bet you wouldn’t refuse an extra 300 bux per day in prof!t with a new crazy, 5 minute of work traffic trick… right? I’m sure that you’ve tested a MILLION different traffic sources by now… I did too! But not what’s inside “SPEEDLY“! The UGLY truth is that converting cold traffic into […]
  • Evergreen Webinar Plugin Review
    Evergreen Webinar Plugin   It’s here, and possibly going to be one of biggest breakthroughs of moving into 2019… “Evergreen Webinar Plugin“, with: Automated Webinar Replays on Your OWN Website Unlimited Attendees Automated Scheduling Loop With just a couple of clicks from your WordPress Admin you can now create your own automated webinar loop and […]
  • Ultimate Traffic Monster Review
      Whenever you’re trying to drive traffic to an affiliate or your own offer, you need to judge the traffic source by these criteria: Controllable – where you can control all aspects of your advertising including your budget, targeting, bids, and more… Plentiful and scalable – You need to make sure your traffic source has […]
  • Pluckr Review
      This Wednesday (in partnership with top WarriorPlus vendor James Renouf) Dave Espino is launching the most incredible training I ever seen, named “Pluckr“. This training will show you an UNKNOWN WAY to find and target the HYPER BUYERS – in ANY NICHE. Imagine being able to tap into the most lucrative markets, in any […]