How to create compelling contents

Jul 16, 2013 Alessandro Zamboni Training 0

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Today we talk about content creation, diffusion and marketing.
Below you can find 5 great articles written on this topic by professionals, to check their points of view, and to elaborate new ways for writing better compelling contents.

How to Create Compelling Content that Ranks Well in Search Engines

I don’t think there’s a single topic in online marketing that’s as misunderstood as SEO. Partly it’s because on the surface, SEO has changed so much. What worked even a few years ago will destroy your rankings today.

Case Study: How Content Diffuses Through Different Social Networks

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter…

An Evergreen Content Case Study – Moz

In 2012, I decided to undertake an evergreen content experiment. I created a piece of contentthat I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a…

100+ Content Strategy Insights – Content Marketing Institute

Find out what our experts have to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations.

Content Marketing is About Continuous Storytelling

Earlier this week, I had a conversation about words with a member of the content marketing cognoscente. That I have conversations about words is probably no great surprise, since I'm a word nerd by inclination and an

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