Have you ever used SMS Targeting?

Sep 08, 2013 Alessandro Zamboni Offline Marketing 0

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Today we talk about offline marketing once more, by going through SMS targeting. This type of message will never die, and advertising companies are spending huge money for SMS advertising.

Here is a selection of articles about SMS targeting:

Mobile Takeover Part 2: Location-based ads, SMS targeting, and SnapChat

I’ll talk about how location-based advertising is being used, why consumers are more open to SMS mobile ads, and how marketers can use social fad apps to reach potential clients.

Alarm sounded over uptick in SMS spam aimed at people with bad credit ratings

Messaging security vendor CloudMark is leading calls for a clampdown on firms that deliberately target SMS spam at people with bad credit. The company makes software that is used by internet service providers, including Virgin Media and BT, to protect their customers from spam emails, phishing attacks and viruses, for example.

Guest article: Using CRM to make SMS more targeted

Maria Grant, Head of Product Development at Oxygen8 Group explains how mobile CRM helps you make SMS marketing campaigns more effective. The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles.

Bulk SMS service Provider, International SMS Software>

An effective and price efficient way to make certain targeted direct marketing is the use of Bulk SMS. Not only does it assist in the avquring of new company, but aid in further improving the partnership wirh existing consumers.

Thanks so much and see you soon,
Alessandro Zamboni

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