Discover the new LinkedIn Publishing Platform

Mar 18, 2014 Alessandro Zamboni Training 8

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Have you been contacted by LinkedIn about their new “Publishing Platform” via email? If yes, this is a huge advantage you can take for you and for your branding and authority building. In 1 day, with three articles I published during last months, I got 7 followers. Awesome! But consider that with original contents you can achieve much more good results!

When you login for the first time after you see the message, on “Submit a new update” form you will see a little black pen. Click it, and a WordPress-style submission form will open, giving you the opportunity to insert your new article, even with a “copy and paste”. You can enter a valuable title, and bold all fundamental text. Easy, like in a word processor. When you’re ready, add a picture, and make links clickable.

Whenever you submit a post, it will be visible on your profile page in a new Post area, within the image you chosen as thumbnail picture. So now you have the opportunity to build a new public that will follow your updates, and will collaborate to build your authority. A first choice.

Now, before leaving you, I want to give you some good tips to get out the most from this new platform. Try to submit original and high quality contents, and use the power of images inside the text, so that you will add a “visual” footprint to all your posts.

Remember that you can even “embed” items into your article. Right now you can embed only Youtube videos or SlideShare presentations. Make treasure of the fact that LinkedIn owns SlideShare, and on the long run you will see how important can be. Use also the power of videos when you have the opportunity!

Finally, share your new article on Twitter, Facebook and all the others social networks, and remember to announce it to your direct followers and on your newsletters. More traffic you drive, more LinkedIn will care about your new contents. And the advantages you may get are outstanding!

Thanks and see you soon!
Alessandro Zamboni

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• LinkedIn owns SlideShare, linkedin publishing platform, linkedin publishing platform training