A/B Testing With Google Analytics

May 01, 2017 Alessandro Zamboni Training 0

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Making A/B testing means advertising two or more different web page versions about the same product just for testing which one converts better.

This could be done for landing pages, squeeze pages and sales pages. The advantage you can get from A/B testing is to keep the page who converts more and delete the other ones.

When it’s time to drive traffic to your pages, you will drive it equally to all the testing pages you built. This could be done by hand, or with some tools.

Creating Your Pages

Start creating two designs for the same page, using exactly the same text inside. First you create your page, that could be a squeeze page, landing page or sales page, and then you do a copy and you go to change the template or just the colors. First page will be page A and second will be page B, pretty easy.
After you get results, you can proceed creating two pages with same template but changing the headlines, to see which one converts better. Even if this requires a bit of time and some costs, at the end it’s a valuable thing you can do to be sure your page converts in a huge way.

Uploading Pages

Remember you will need the exact url address of each page. Give a clear name to your two pages to avoid confusion and to be able to know which one of the two is getting goof results.

Set Clearn and Reachable Goals

It’s clear that your goal here is to get more sales or more signups, to increase your ROI (Return of Investment.) But depending on your pages, there would be different goals, like downloads, sign-ups, sales and so on.

So it’s time for you to choose an “experimental objective” inside Google Analytics, to better define your goals. You can find this option right under “Behavior and Experiments”. Click on “Create Experience”, and you can start immediately.

Give a Name To Your A/B Test

Enter some easy names for your first experiments, making it easy later to comprehend which one you are analyzing during the test. After you are done, it’s time for you to set some goals under “Objectives for this Experiment.” You can choose different metrics including eCommerce, Adsense and much more. Choose the right one for your test, so you can get the right results to analyze.

Run Some Tests

After everything is ready and files are uploaded, you can start testing. Check the statistics oftenly, or on daily basis depending on your needs. Remember you have to let it run for a few time before making any decision.

Choose the Best of Two

You have to check every result that comes out from this A/B testing, but try to think about your main objective, that could be about sales or sign-ups. Not always the page who gets most traffic is the one who makes the sale, so pay much attention on your details before deciding which page you have to delete.

Another good advice to follow is to create a different autoresponder list for each page, so you will know which one gives you more subscribers, and which of them buy more from your email promotions.

Wehn you know exactly which goals do you have, you can use Google Analytics to see which page converts more, so you can point all your efforts to promote only that page, and you will be sure to get great results.

Considering Google Analytics is 100% free to use, this is a thing you must learn fast to get more from your efforts!

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